Michaela Egbers

Head of Marketing at Icehouse Ventures

Recent Posts


Startup Blueprint: Scott Maud, CFO of Trade Me

April 2024 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares insights from the founders and operators building companies & ideas defining what the world could become. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration. 

Hear from finance leader and CFO of Trade Me, Scott Maud. He shares his perspectives on the evolving role of finance in different stages of business growth, the importance of crafting an equity story, and the critical role finance plays in translating business strategy into actionable initiatives. He also offers valuable insight on on decision-making, capital allocation, and prioritising key business initiatives.
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Startup Blueprint: Barnaby Marshall, Partner at Icehouse Ventures

March 2024 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares insights from the founders and operators building companies & ideas defining what the world could become. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration. 

We sat down with one of our own, Barnaby Marshall, Partner at Icehouse Ventures.
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Startup Blueprint: Brianne West, Founder of Ethique, Incrediballs & Business but Better

February 2024 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares insights from the founders and operators building companies & ideas defining what the world could become. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration. 

Our recent conversation was with Brianne West, environmentalist, social (and serial) entrepreneur, and founder of Ethique, Incrediballs, and Business but Better. Brianne is at the forefront of leveraging and championing business being a force for positive change. 
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Startup Blueprint: Simon Malpas, Natalia Lopez & Bryon Wright, Co-Founders of Kitea Health

December 2023 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares stories of founders and team members from some of Aotearoa's most epic and fast-growing startups. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration.
We spoke with the co-founders of Kitea Health, Simon Malpas, Natalia Lopez and Bryon Wright, a Medtech startup that is changing how chronic health conditions are managed by building the next generation of micro-implantable devices. 

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Startup Blueprint: Tim Vaughan, CEO of Revision Village

October 2023 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares stories of founders and team members from some of Aotearoa's most epic and fast-growing startups. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration.
We spoke with Tim Vaughan about his career journey, what sets a business apart when scaling internationally, the principles that hold true whether you're in a 20 or 250-person rocket ship, how to balance constant technological developments with long-term business strategy, and how to do it all from a little island at the bottom of the world. 
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Startup Blueprint: Jo Wickham, Partner at Icehouse Ventures

August 2023 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares stories of founders and team members from some of Aotearoa's most epic and fast-growing startups. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration.
We spoke with our very own Jo Wickham, a Partner here at Icehouse Ventures, about her illustrious career that has spanned mergers and acquisitions, entering international markets, hustling in bootstrapped startups, and supporting founders to achieve their vision. 
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Startup Blueprint: Helen Robinson

April 2023 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares stories of founders and team members from some of Aotearoa's most epic and fast-growing startups. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration.
We spoke with Helen Robinson; professional director, legendary tech executive, founder of many startups including Organic Initiative (Oi), and champion of 'doing good at scale'.

 

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Startup Blueprint: Mikayla Hopkins, Head of Marketing, Tracksuit

March 2023 by Michaela Egbers posted in Startups, Founders, CEO

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The Startup Blueprint series shares stories of founders and team members from some of Aotearoa's most epic and fast-growing startups. Hear about their journeys, learn from their insights, and maybe leave with a dose of inspiration.
This time around we spoke with Mikayla Hopkins, an all-around marketing (track)star, and the Head of Marketing at the fast-growing startup, Tracksuit. Tracksuit provide beautiful, always-on-brand tracking and are changing the way companies talk about and measure brand. 🚀

 

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